Video marketing statistics for 2018


Video marketing is one of the most popular tactics for online marketers today, and with good reason: video is more engaging, more memorable, and more popular among consumers than any other type of content.

The Statistics
Savvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.

  1. 78% of people watch online videos every week, and 55% view online videos every day.
  2. Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
  3. Nearly half of all of internet users look for videos related to a product or service before visiting a store. (Google)
  4. 43% of all people wanted to see more video content from companies
  5. 73% of marketers said they’d create more video content if there were no obstacles like time and resources.

Let us guide you through the process of creating more video content, from concept to completion. Get in touch today.